Unlimited audience data, at scale.
Describe the audience you want. ListBuilder finds it in a 343 million profile identity graph, validates it, and pushes it to the platforms you already run. Build it again tomorrow with different filters. It costs the same.
- ✓Unlimited builds, unlimited exports, no record caps
- ✓83 attributes on every profile
- ✓One flat monthly price, no credits to buy
You pay again every time you change your mind.
On a credit model, every test costs money. So you build one audience, run it, and never find out whether the second idea was better. The pricing quietly decides how much you are allowed to learn.
Remove the meter and testing becomes free. That is the whole argument for building this way.
How it works
Four steps, no analyst required.
Describe it
Filter on any of 83 attributes, or upload your customers as a seed
See the size
Reach updates as you filter, before you commit to a build
Validate it
Email, phone and postal validation run on the output
Send it
Meta, Google, Klaviyo, HubSpot, Salesforce, GoHighLevel, S3
Tested head to head, same day, same creative.
ActualTech Media ran three audiences against each other to promote the same event: real-time intent data, a predictive model, and an Allsource exact-match lookalike. Identical subject line, creative, send window, sending domains and landing page.
Click-to-open rate, 18 to 24 hours after send, November 2025.
- ✓93.3% delivered, against 78.1% and 79.4%
- ✓6.7% bounce rate, against roughly 21%
$537 a booked appointment, against $2,000 to $3,000.
A Dallas weight loss clinic was spending $13,000 a month on Google Ads for six or seven booked appointments. Their agency, APlus Net Solutions, tested an Allsource audience on Meta against broad targeting with the same creative and the same lead form.
Broad targeting
cost per lead, 21 leads
Allsource audience
cost per lead, 105 leads
Unlimited means unlimited
The questions buyers ask when they hear a flat price.
| How many audiences can I build? | As many as you want, on the Pixel + Audiences plan. |
| How many records can I export? | No export cap and no per-record fee. |
| What does a rebuild cost? | Nothing. Test ten variants of the same audience if it helps. |
| Are there credits to buy? | No. There is no credit balance in the product. |
| Do suppression lists count against me? | No. They are audiences too, and they are included. |
ListBuilder is included in Pixel + Audiences
$4,999 per month, flat. Annual terms are 20% off, paid up front.